The final sales numbers for 2025 are in, and they tell a wild story. Last year had just about everything working against the truck market. Inflation stayed stubborn, supply chain issues never fully went away, tariffs created pricing pressure, and many brands had unusual recalls. And somehow, through all of that, one truck smashed the records.
Here’s a fresh look at the best-selling trucks in 2025 overall.
A Rough Year for Trucks
From a business standpoint, 2025 was anything but smooth. Ford took a massive hit from an aluminum supplier fire that disrupted production. It also posted a record number of recalls, even while insisting quality is improving. GM dealt with transmission issues, V8 recalls, and diesel concerns, yet still managed to grow truck sales. Ram went through leadership changes and product reshuffling while pulling back on fleet sales.
Image: Ford From the Road
Electric trucks struggled across the board. The end of EV tax credits slowed demand. Ford discontinued the F-150 Lightning. GM cut back Hummer EV production. Rivian sales fell hard. Tesla stayed silent on Cybertruck numbers, which usually means things are not great.
Against that backdrop, strong sales numbers mean even more than usual.
Full-Size Trucks Still Rule the Market
When people talk about the best-selling trucks in 2025, full-size pickups still do the heavy lifting. Ford reported 828,832 sales across the F-Series lineup, which includes F-150 through F-450. That total was up by more than 8% year over year, which is impressive given the volume and the production challenges Ford faced.
GM’s numbers look different depending on how you count them. Chevrolet Silverado sold 569,093 units, while GMC Sierra added another 348,222. Combined, GM moved over 917,000 full-size trucks, technically putting it ahead of Ford in total volume. Ford continues to market the F-Series as a single nameplate, which is why both sides claim bragging rights.
Image: Chevrolet Newsroom
Ram finished the year mostly flat. That sounds underwhelming until you factor in their strategy. Ram has pulled back from low-margin fleet sales and focused more on retail buyers. From a profit standpoint, that matters.
Toyota Tundra sales dropped about 7% for the year and fell further in the fourth quarter. Ongoing V6 recall issues may finally be affecting buyer confidence, even as Toyota insists quality metrics are improving.
Tacoma Becomes the Star of 2025
If there is one headline that defines the 2025 best-selling truck conversation, it is the Tacoma. Toyota sold 274,638 Tacomas last year, up more than 42 percent. No other midsize truck came close.
The Tacoma finally had full inventory after its redesign. Production moved to a dedicated plant in Mexico, removing the old bottleneck caused by shared capacity with the Tundra. For the first time, Tacoma sales reflected true market demand without production limits holding it back.
Image: Toyota USA Newsroom
Ford Ranger finished a distant second with just over 70,000 units sold, even though its sales jumped more than 50 percent. That gap says everything. Tacoma is in its own league.
Small Trucks Win Big
Another quiet winner among the best-selling trucks in 2025 is the Ford Maverick. Sales jumped again, with over 155,000 units sold. Demand remains strong, and the lack of competition in the compact truck space is almost hard to believe. GM, Ram, and Toyota are all leaving volume on the table.
Meanwhile, midsize players like the Chevy Colorado, Nissan Frontier, and Jeep Gladiator showed mixed but mostly positive momentum, helped by strong fourth-quarter performance.
What 2025 Sales Numbers Tell About Truck Buyers
The big takeaway from 2025 is simple. Buyers still want gas and hybrid trucks they understand and trust. Full-size trucks remain the backbone of the market. Midsize trucks, led by Tacoma, are thriving. Compact trucks are an untapped goldmine. And EV trucks? At least for now, they are losing momentum.
Proven platforms, strong availability, and clear value still win. And right now, no truck proves that better than the Toyota Tacoma.
